Mona is a serial visionary entrepreneur, transformational leader, Investor, Board member, UN advocate and ecosystem builder. Mona has spent over two decades pioneering category-defining businesses across the MENA region.

She is best known as the Founder of Mumzworld, the Middle East’s leading mother & child e-commerce platform. Under her leadership, Mumzworld scaled rapidly to become the #1 trusted, platform for millions of mothers across MENA.

Mumzworld secured six funding rounds, becoming the #1 funded women-led tech business in the region and achieved a successful exit in 2024. Mona is also Co-founder at Bayt.com, the Arab world’s largest jobs board, and established Digitise360, a platform for Public and private sector strategic advisory and scalable business growth.

Her passion for enabling innovation extends beyond her businesses. She is a board member at the Dubai Chamber of Digital Economy and the Young Arab Leaders, a UN advocate and mentor/ investor across the region’s startup ecosystem. She is also a highly sought-after global speaker.

Her legacy is one of building from the ground up with a relentless commitment to impact and sustainable value creation, repeatedly ranked on Forbes’ top 10 lists, named among Most Powerful Arab Women.